Buyers beware, just as you shop around at local stores the same goes when shopping online. And this article gives you the details on how it works.

Amazon.com Experience

Amazon.com (Nasdaq: AMZN) Latest News about Amazon.com outraged some customers in September 2000 after one buyer deleted the electronic tags on his computer that identified him as a regular customer and noticed the price of a DVD changed from $26.24 to $22.74. The company said it was the result of a random price test and offered to refund buyers who paid the higher prices.

Study: Shoppers Naive About Online Prices