I read the book, Tom Peters wrote several years ago titled, The Brand You, 50 Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction. Now its been a few years since I’ve read the book but it contained some basic, common sense information like life reflection, i.e., this is your life — not a dress rehersal — and do what you love, ask youself, ‘What do I want to be?’.

There are several other great resources available out there to help get you started on ‘branding’ yourself:

But what I’ve found interesting is the new, novel ways people are ’selling’ their ‘brand’ online. For example, you can ’sell’ the link in your signature — if you are a prolific writer and post your ideas/opinions to forums on the net then your ’sig’ is for sale.

It also seems much easier and cheaper to ‘brand’ yourself online but there are several things to consider. So one of my ‘projects’ will be creating a ‘how to’ on the basics of the ‘guerilla’ ways to ‘brand’ yourself online from your living room. And if you have any ideas let me know.

So many ideas, so little time. ;)