A sign of how things are changing and disruptive technologies are making their mark on mainstream business. Verizon Wireless and MySpace launched the ‘unsigned’ band Parlour Boys to the world through mobile phones bypassing the entire recording industry machine.

The Parlour Boys who won a contest were chosen from more than 4,000 entries to be the first unsigned band to launch their career on V CAST Music, the most comprehensive mobile music service in the country. The band will have their song turned into a full-song music download, music video, ring tone and ring back tone that will be released on Verizon Wireless’ V CAST service.

Formed in 2005, Parlour Boys have in a short time garnered significant media attention, a large following of dedicated fans and a reputation for exciting shows. Their music is described as being energetic and dynamic rock songs. Their self-titled debut EP was released in January of 2006.

What did the Parlour Boys win?
Verizon Wireless will release the Parlour Boys‘ “Lovers” on V CAST Music — marking the first time an unsigned band will release its first single on a wireless phone. Parlour Boys will also collaborate with a MySpace independent filmmaker and Verizon Wireless to produce a music video that will be released on V CAST, plus release a ring tone and ring back tone of “Lovers” that will be available for purchase by Verizon Wireless customers.

“This is an awesome opportunity for us to get our music out to people across the country,” said Clay Kennedy, Parlour Boys. “We’re excited to be the first band to launch our music on a wireless phone. V CAST Music is certainly a pioneer in discovering unsigned bands and bringing them into the next generation of the music industry.”

What is V CAST Music?
V CAST Music from Verizon Wireless lets customers play music on their wireless phones from well-known and independent artists — the same device they have come to rely upon for entertainment, information and mobile communication. V CAST Music lets customers browse, preview, download and play high-quality digital music from their phones or in the Verizon Wireless V CAST Music online store. V CAST Music songs cost $0.99 if purchased from the PC or $1.99 if purchased and downloaded over the air onto a V CAST Music phone.

Available to 150 million Americans from coast to coast, V CAST Music runs on Verizon Wireless’ broadband network, the most robust, award-winning wireless broadband network in the nation. Customers need a V CAST-enabled phone and a subscription to the V CAST VPak, which is $15.00 monthly access, added to their Verizon Wireless calling plan to access V CAST Music and music videos on heir phones. Customers interested in managing their music from their PCs in the V CAST Music Online Store can do so without a V CAST VPak.

V CAST Music is available through Verizon Wireless’ 2,000 Communications
Stores and Circuit City locations and online at http://www.verizonwireless.com.

For more information, visit http://www.verizonwireless.com/music.